I am a proud member of the Marketing Executives Networking Group (MENG). It is an invitation-only group for senior-level marketing executives. For more information about MENG, click here.
We have just produced an insightful document summarizing some of the top marketing trends for 2009.
Of particular interest to me was that 56% of marketers anticipate their staffing to stay the same or increase, but 50% anticipate their budgets will decrease.
To me, this means that marketing folks are optimists and must do more with less. Hopefully, this bodes well for sponsorship properties that offer significant ROI and ROO.
To read more, click here.
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