Connecting Ideas, Opportunities and People - IEG's 26th annual conference

Where can you connect with peers, learn more about sponsorship and bring practical ideas to take back to your job?

Just in time to keep the partnership bull raging, Singularity—sudden, unprecedented progress including breakthroughs in brain science, social media and digital data—alters the physics of sponsorship.


Sponsorship is founded on the instinctive, often subconscious, equation that together, the value of each partner is worth more than either could achieve on its own: 1+1=3.something, or Pi.

Now, Singularity, IEG’s 26th annual conference, catapults sponsorship to the far richer realm of Pi².

This matters. In these times of flat demand, oversupply and volatile economic climates, there’s an accentuated need for sponsors, agencies and rightsholders to support hunches with science and replace ad hoc and instinctive approaches to selection, activation and measurement with defendable, transparent algorithms.

Marrying the power of partnering with the teams, events, causes and organizations customers love to sophisticated new analytics, new media extensions and operational refinements is not for the lazy or the faint of heart—but highly rewarding for the rest of us.

For more information click here.