Dodger Stadium - creating a year-round retail destination

The McCourts got it right. Their investment in upgrading their facilities will be paid back with new sponsorship revenue. It will become destination that will attract customer all year long and make Dodger Stadium viable for greater sponsorship revenue for a naming rights partner of the entire facility and the peripheral elements

In order to ensure the continued vitality of Dodger Stadium, the Los Angeles Dodgers announced a multi-faceted stadium improvement plan that will bring the most modern amenities to Dodger fans while preserving the tradition of the historic venue, first opened in 1962.

Now they need an outstanding sponsorship agency with retail experience. hmmm. I wonder who that might be?

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