What do you want to be - Aspirational or Inspirational? I worked for a real estate developer who provided "aspirational luxury" stores at his retail properties for consumers who "aspired" for a luxury lifestyle.
It worked in retail as consumers shop to feel better, using consumption as therapy. We sold sponsorships leveraging access to the consumers and their diminished psychological wall against innundation of invasive brand messages.
I found an interesting organization that is offering partnerships by rewarding future behavior - and inspiring that behavior.
What is an X PRIZE?
An X PRIZE is a $10 million+ award given to the first team to achieve a specific goal, set by the X PRIZE Foundation, which has the potential to benefit humanity. Rather than awarding money to honor past achievements or directly funding research, an X PRIZE incites innovation by tapping into our competitive and entrepreneurial spirits.
How enlightened. Why be aspirational if you can be inspirational?
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