National Research Network - Leveraging consumer access for brands looking to gain insights

Tim Deegan, member of Sponsorship Insights group on LinkdIn is doing some interesting work with a new business unit of GGP.


NRN is a full service consumer research company focusing on the design, execution, and analysis of consumer research studies. Through their exclusive partnership with General Growth Properties, they have access to over 200 shopping malls in 44 states and hundreds of millions of consumers.


Check out this interesting case study they did for a consumer electronics firm.


While GGP has an active in-house sponsorship agency headed by Rebecca Graf, this unit is an outgrowth of the existing capabilities by staff analysts. They are able to bundle the consumer analytics for brands with integrated sponsorships to drive more effective, integrated sponsorship programming and deleiver greater value while driving a new, internal revenue stream.

Pretty impressive!