Test Drive the Army

The US Army has recently developed an innovative recruitment program that uses a creative combination of features to engage potential recruits in experiential marketing. The Virtual Army Experience revolves around a training simulation computer game and immerses young recruits in Army technologies, operating environments, and missions. This unique engaging format should be very appealing to its target market. The business arena would do well to watch and learn from the Army's marketing tactics.

Read more about it at Youth Marketing Connection.

Click here to go to the official Virtual Army Experience website.