More Experiential Marketing

Traditional advertising is rapidly losing its effectiveness as consumers have learned to tune out the bombardment of ads in everyday life, so more and more firms are turning to experiential marketing tactics that are novel enough to catch the attention of the sophisticated consumer. A few such novel ideas are highlighted below and marketing executives across the country would do well to keep up with these trend leaders.

In an effort to recreate the sense of warmth associated with eating stuffing, Stove Top at Kraft Foods is arranging for heaters to be installed in bus shelters in the Chicago area. For a limited period of time samples of Stove Top stuffing will also be available at some of these shelters.

Jameson Whiskey is trying out a new advertising tactic: dynamic projection media. There will be projected screens in high traffic areas that will look like someone is typing messages to those walking by. It is very relevant to the target market, which is a generation dominated by the electronic communication the internet has enabled - email, instant messaging, Facebooking, etc.